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          XENIA


          A collaborative project with Athenian art director Nikos Georgópoulos, XENIA attempts to travel back in time to                 create an ambitious fictional image series and design identity for the once glorious, now abandoned Xenia Hotels.


          By blurring the boundaries between tourism, graphics, and fiction, the Xenia project advocates design as a form of            speculative research. Through the creation of a cohesive yet fictitious visual identity and accompanying image                    series the project evokes a nostalgia, surreality and attentive concern for detail that meditates on the identifiers of              cultural tourism, hotel theory and the dream-like escapism of leisure aesthetics. 


          In the early 50s, after two world wars and one civil war, the Greek state was effectively bankrupt. On that basis, the             government decided to initiate the ambitious Xenia project; a nationwide hotel construction programme aimed at                 creating accommodation infrastructure for the development of a tourist industry to contribute to rebooting the                     economy. Throughout the 1960s and 70s, the 59 Xenia Hotels that were built thrived. Although widely celebrated for           their glorious post-war modernist architecture, they however never had a consistent visual identity. Each hotel used             its own typeface, logo and promotional literature with widely varying aesthetics. By the 1990s after decades of                    mismanagement,  Xenia became inextricably linked to the financial meltdown and fell into administration.




          2019


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          Vogue Gr

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